Three Solid Reasons to Refresh a Website Design
CEOs and entrepreneurs are puzzled over whether or not to redesign their business websites, why and when to do it, and what might be the benefits, if any. This essay explores the fundamental reasons in favor of a well-designed web application.
You knock on a door of a company you’ve never heard of before. Three seconds have passed; the door opens and you enter the premises.
You can see the windows right across the room opposite to the wall you’re standing next to. But even though it is a beautiful sunny day outside, the space feels gloomy. The daylight barely penetrates the thick layer of clay-colored rain dust stains. It looks like the vertical vinyl blinds serve as an extra-precautionary measure to make sure the odd beam never gets through.
As you make your first daring step the most prominent thing that grabs your attention is the carpet. The rich burgundy color fades into the annals of history as only a few original spots remain under the layers of dust in too-hard-to-vacuum corners of the room. The fabric is grey now with hints of soil in it; the pile is worn out and there is significantly less of it towards the center of the area; the serpent-like…
